BabyBeat is built around a single privacy promise.

Your recordings, your bump photos, your pregnancy details stay on your device. That content is never uploaded to us, sold to anyone, or shared — unless you explicitly choose to share a keepsake through iOS's standard share sheet.

The short version: your keepsakes live on your device (and your private iCloud). We use Google Firebase and Google Ads only for anonymous usage analytics and to measure our advertising — never your recordings, photos, or pregnancy details. If you delete the app, your keepsakes are gone with it.

What stays on your device

Audio recordings from your listening sessions
Bump photos you attach to keepsakes
Exported keepsake videos
Your due date, baby's name, and any captions you write
Kick counter and contraction timer entries
Weekly bump photos used in the timelapse
Onboarding state and your subscription status

All of this lives in BabyBeat's app sandbox on your phone. iOS itself controls access. We don't have a back door to it.

iCloud sync (optional)

If you're signed into iCloud on your device, BabyBeat uses your private iCloud account to sync your memory book metadata — sessions, due date, kicks, contractions — so it follows you to your next phone. This sync happens in your private CloudKit database; the data stays private to your Apple ID. Apple doesn't share it with us. We can't see it.

Audio files and bump photos stay local to each device — they don't sync. Only the small metadata that describes your memory book does.

To turn this off, sign out of iCloud on your device, or disable iCloud for BabyBeat in Settings → Apple ID → iCloud → Apps Using iCloud.

What leaves your device — only on your tap

Share a keepsake. When you tap Share on a memory or memory video, iOS's share sheet opens and you choose what to do with it (Messages, Mail, save to Photos, etc.). We don't see what you pick.
Save to Photos. Your iOS Photo Library — managed by Apple, not us.
Contact support. A regular email to contact@pixooapps.com. You decide what to write.

What we never do

We do not record audio in the background. The microphone only runs while you are on the Listen screen, after you tap Start.
We do not sell your data to anyone.
We do not measure, monitor, diagnose, or report on your or your baby's health. BabyBeat is a keepsake — not a medical device. For health questions, always rely on your doctor and prenatal care.
We do not display a heart rate or BPM. Anywhere. Ever.

Analytics & advertising

To understand how the app is used and to measure our advertising, BabyBeat uses Google Firebase (Analytics) and Google Ads. These tools collect anonymous, aggregated usage data — which screens are opened, whether onboarding is completed, whether a subscription is started — tied to a random app-instance identifier, not your name.

If you tapped a Google ad before installing BabyBeat, these tools also let us know the install came from that ad (this is called "conversion measurement"). On Apple devices this may use your device's advertising identifier (IDFA).

You're in control. The first time tracking would occur, iOS asks for your permission through Apple's App Tracking Transparency prompt. If you choose "Ask App Not to Track," no advertising identifier is shared and cross-app tracking does not happen. You can change this any time in Settings → Privacy & Security → Tracking.

None of this includes your recordings, bump photos, captions, due date, or baby's name — that content never leaves your device except when you explicitly share it. See Google's Privacy Policy for how Google handles the data it receives.

Permissions we ask for

Microphone — required to listen during a capture session.
Photos (add only) — only when you tap "Save to Photos" on a keepsake video.
Notifications — optional, used only for the weekly "capture today's moment?" nudge. You can pause or disable any time in BabyBeat's You tab or in iOS Settings.

Subscriptions

BabyBeat Premium subscriptions are processed by Apple through StoreKit. Apple holds your payment information; we never see it. We use RevenueCat as a thin middleware to validate entitlements — RevenueCat receives an anonymous user identifier and your purchase status. No personal information is shared with RevenueCat.

Deleting your data

Open the BabyBeat app → You tab → Delete all data. This permanently removes everything described above and resets the app to first-launch state. It cannot be undone. Since we never had a copy, this is the only place your data exists.

If you've turned on iCloud sync and want to also remove the iCloud-synced metadata: deleting all data in the app removes it from the device, and CloudKit will propagate the deletion to your other devices on the same Apple ID.

Children

BabyBeat is intended for adults expecting a child. We do not knowingly collect data from anyone under 13. The "baby" name field is optional and entirely yours.

Changes to this policy

If we ever change how the app handles data, we will update this policy and surface the change inside the app before any new behavior takes effect.

Contact

Email contact@pixooapps.com. We read everything.